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The Best Custom Home Builders in Fort Worth, Texas

17 Min Read

Last updated on June 10th, 2024 at 03:03 pm

Finding the right custom home builder is paramount when building your dream home in Fort Worth, Texas. The average commercial project ranges from $150,000 to over $550,000. Still, higher-end projects can cost as much as $900,000 or more, averaging $88.31 per square foot, depending on size, design intricacy, and materials. Making the right choice is essential, as these projects can take up to 24 months to complete. This underscores the importance of selecting a builder with a proven track record of delivering quality work on time and within budget.

Fort Worth’s population of approximately 620,000 residents and a median home value of $309,191 provides a vibrant backdrop for custom home construction. In this bustling community, there are 888 contractors specializing in custom home projects, according to permit data sourced from the building department in Louisville. With such many options, navigating the landscape to find the best custom home builders in Fort Worth can be challenging. That’s where we come in, offering our expertise to help you make the right choice.

Fear not, for we’ve sifted through many choices to compile a curated list of the best custom home builders in Fort Worth. Whether you envision a sleek modern design, a rustic farmhouse retreat, or a timeless traditional residence, these builders possess the expertise, craftsmanship, and dedication to bring your vision to life. Join us as we explore the crème de la crème of custom home builders in Fort Worth, ensuring your journey to creating the home of your dreams is smooth, rewarding, and ultimately, unforgettable.


Overview: The Best Custom Home Builders in Fort Worth, Texas

Contractor

Average Customer Satisfaction

Service Rating Score

Total Number of Reviews

Complaint Percentage

Providential Custom Homes

4.9

5

30

0.4%

Bauhaus Custom Homes

4.9

5

14

0.8%

Fred Parker Company, Inc.

4.9

5

54

0.3%

Boyd Luxury Homes

4.9

5

58

0.2%

Newport Home Builders

4.9

5

50

0.3%

Riverside Homebuilders

4.8

5

1093

4.7%

Garabedian Properties

4.8

5

95

5.1%

Couto Homes

4.8

5

171

2.9%

Atwood Custom Homes

4.8

5

40

0.3%

B Smart Builders

4.8

5

20

4.6%

Stewart Custom Homes

4.7

5

23

7.7%

Ferrier Custom Homes

4.7

5

20

8.6%

John Fuller Custom Built Homes, Inc.

4.7

5

4

12.8%

See Ranking Methodology at the bottom of this article to learn more. 


Providential Custom Homes

624 Stoneglen Dr., Keller, TX 76248

  Providential Custom Homes

Year Established

1978

Services Provided

Custom Homes, Guesthouse Design & Construction, Home Additions, Home Extensions, Home Remodeling, New Home Construction, Pool House Design & Construction

Areas Served

Bedford, Colleyville, Euless, Fort Worth, Ft Worth, Ft. Worth, Grapevine, Haltom City, Haslet, Hurst, Keller, Lewisville, Marshall Creek, North Richland Hills, Northlake, Richland Hills, Roanoke, Saginaw, Southlake, Trophy Club, Watauga, Westlake

Notable Project

New custom home | 1352 Lakeview Dr, Southlake, TX, 76092 | $3000000

What Customers Are Saying

Exceptional Design, Good Communication, Professional, Keep Everything on Track

Average Customer Satisfaction

4.9 (30 reviews)

Service Rating Score

5

Complaint Percentage

0.4%

Providential Custom Homes (PCH) is a thriving custom home builder. The firm is a member of esteemed organizations like the National Association of Home Builders (NAHB), the Greater Fort Worth Builders Association, and the Texas Association of Builders. This affordable home builder in Fort Worth is also the proud winner of home design awards from the Spring Tour from 2009 to 2012.

Providential Custom Homes best custom home builders in fort worth

Greg Wright, a founding member of PCH, began working in construction in a cabinet shop in Smithfield, Texas, in 1975. Soon after, he became self-employed and mastered wood frame construction. During this time, he impressively constructed more than 400 high-end custom homes. After several collaborations with Wright’s brother, Mark, and colleague, Ty LeBlanc, Providential Custom Homes is what it is today. PCH has built and designed virtually every home style—from Mediterranean and Traditional to Old World and Contemporary. 


Bauhaus Custom Homes

1920 McKinney Ave., 7th Floor, Dallas TX 75201

  Bauhaus Custom Homes

Year Established

2007

Services Provided

3D Rendering, Architectural Design, Architectural Drawings, Custom Homes, Building Information Modeling, Virtual Reality Walk-Throughs, Interior Design, 3D Modeling, 3D Printing, Construction

Areas Served

Carrollton, Dallas, Duncanville, Garland, Grand Prairie, North Dallas

Notable Project

1111-construct new single family dwelling | 8303 Inwood Rd, Dallas, TX, 75209 | $1484750

What Customers Are Saying

Utilizes Latest Technology, Incredible Job, Patient, Efficient

Average Customer Satisfaction

4.9 (14 reviews)

Service Rating Score

5

Complaint Percentage

0.8%

Founded by German native and designer Marc Kleinmann 12 years ago, Bauhaus Custom Homes is dedicated to architectural integrity, craftsmanship, and technological integration. For seven years, the firm has been featured in D Magazine as one of the Best Builders and has won back-to-back ARC (Associates, Remodelers, and Custom Builders) Awards for Design. Kleinmann was on the Dallas Builders Association’s board of directors and chair of the Green Built Texas program. 

Bauhaus Custom Homes best custom home builders in fort worth

Bauhaus’ portfolio is filled with luxurious homes, most of which are Modern and Contemporary. One of the firm’s projects is “The Jetsetter,” which was built in Dallas in 2016. The house features plenty of horizontal and vertical lines, with very minimalist interiors. A large, luxurious pool completes the home’s outdoor layout.


Fred Parker Company Inc.

5148 E Vickery Loop, Benbrook, TX 76116

  Fred Parker Company, Inc.

Year Established

1951

Services Provided

Architectural Design, Architectural Drawings, Building Design, Custom Homes, Energy-Efficient Homes, Floor Plans, Home Additions, Home Extensions, Home Remodeling, Home Restoration, House Plans, Kitchen Design, Kitchen Remodeling, Multigenerational Homes, New Home Construction, Outdoor Kitchen Construction, Outdoor Kitchen Design, Pool House Design & Construction, Site Planning, Space Planning, Structural Engineering, Sunroom Design & Construction, Sustainable Design, Universal Design

Areas Served

Arlington, Bella Ranch, Burleson, Fort Worth, Ft Worth, Ft. Worth, Grapevine, Westover Hills, Westworth

Notable Project

Mh/new residence metro code plans & insp | 2017 Four Oaks Ln, Fort Worth, TX, 76107 | $670000

What Customers Are Saying

Professional, Quality Work, Attention to Detail

Average Customer Satisfaction

4.9 (54 reviews)

Service Rating Score

5

Complaint Percentage

0.3%

Established in 1951 by Fred and Glenda Parker, the Fred Parker Company is known for its emphasis on excellence. Frank is a Graduate Master Builder/Remodeler, Certified Master Builder/Remodeler, and Certified Aging in Place Specialist. He is also a co-founder of the Certified Master Builder Corporation and still serves on its Board of Directors. Current President Rob Parker is a second-generation custom builder with more than 40 years of experience in the design-build industry. Being one of the top home construction companies in Fort Worth, the firm has received several prestigious awards, including the Remodeler of the Year Award in 2004 and the Builder of the Year Award in 2006. The firm has also won top awards from Two Street of Dreams Home Tours. 

Fred Parker Company Inc. best custom home builders in fort worth

For over 60 years, the firm has built and remodeled luxury custom homes in various styles, including French, Spanish, and Tudor. One of the firm’s most notable projects is a 2013 Spanish revival estate. The house was designed to meet the development’s historic requirements and have the same feel as that of the Old Westover Hills estates in Fort Worth. This estate has barrel-tile roofing, real stucco walls with inset window details, and an intricate swimming pool with a cabana. The house also features an underground wine cellar and a two-story family room with a stone fireplace. 


Boyd Luxury Homes

1105 Knoll Crest, Mansfield, TX 76063

  Boyd Luxury Homes

Year Established

2005

Services Provided

Custom Homes, Demolition, Energy-Efficient Homes, Garage Building, Green Building, Guesthouse Design & Construction, Historic Building Conservation, Home Additions, Home Remodeling, Home Restoration, House Framing, Multigenerational Homes, New Home Construction, Project Management, Site Planning, Site Preparation, Sustainable Design

Areas Served

Alvarado, Arlington, Burleson, Dalworthington Gardens, Everman, Forest Hill, Fort Worth, Ft Worth, Ft. Worth, Grand Prairie, Kennedale, Lillian, Mansfield, Midlothian, Pantego, Rendon, Venus, Bedford, Grapevine, Lake Worth, Westlake, Southlake, Benbrook, Weatherford, Cleburne, WestLake

Notable Project

New residence | 7628 Eagle Ridge Cir, Fort Worth, TX, 76179 | $257000

What Customers Are Saying

Outstanding Result, Quality Construction, Attention to Detail

Average Customer Satisfaction

4.9 (58 reviews)

Service Rating Score

5

Complaint Percentage

0.2%

With nearly 25 years of experience building custom homes, Boyd Luxury Homes has established a reputation as a high-quality builder in the Dallas-Fort Worth area. As such, the firm has been featured in several publications and has earned many awards. For instance, Boyd was featured in Building Savvy Magazine in 2017 and Dallas Modern Home Builder in 2018. The firm has also been voted Best General Contractor in Fort Worth, 10th Best Custom Home Builder in Texas, and Top Builder in Mansfield.

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One example of Boyd’s projects is a Modern home built last year in Mansfield. The living room’s interiors consist of blue and white accents, with a modern fireplace, silver furniture, and white lights. Fur and wooden accessories are strategically placed inside. 


Newport Home Builders 

2571 Townlake Dr., Prosper, TX 75078-8980

  Newport Home Builders

Year Established

2004

Services Provided

Custom Homes, New Home Construction

Areas Served

Argyle, Bartonville, Copper Canyon, Corinth, Double Oak, Flower Mound, Hickory Creek, Highland Village, Justin, Lewisville, Oak Point

Notable Project

New single family residence | 4806 Prairie Aster Dr, Garland, TX, 75043 | $301897

What Customers Are Saying

Informative, Great to Work With, Impeccable Quality, Attentive

Average Customer Satisfaction

4.9 (50 reviews)

Service Rating Score

5

Complaint Percentage

0.3%

With nearly 25 years of experience, Newport Home Builders is a veteran custom home builder in the Fort Worth area led by Principal Kent LeSueur, who employs a hands-on style in leading the firm. Before becoming the head of Newport Home Builders, LeSueur was a member of a construction framing crew and earned a degree in Construction Management.

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Some of the firm’s most notable awards include a McSam Honorable Mention for Green Building Advocate of the Year in 2009 and a finalist for Best Architectural Design in 2005. Newport Home Builders was featured on Forbes.com and included in the Pioneers Green Building Program for Energy-Conscious Buyers in North Texas for its environmental efforts.


Riverside Homebuilders

3045 Lackland Rd., Fort Worth, TX 76116

  Riverside Homebuilders

Year Established

1944

Services Provided

New Home Construction

Areas Served

Fort Worth

Notable Project

New single family residence | 4806 Prairie Aster Dr, Garland, TX, 75043 | $301897

What Customers Are Saying

Responsive, Exceptional Workmanship, Attention to Detail, Very Attentive

Average Customer Satisfaction

4.8 (1093 reviews)

Service Rating Score

5

Complaint Percentage

4.7%

In operation since the 1940s, Riverside Homebuilders has remained as robust as ever in recent years. Two years ago, the firm built a record total of 286 constructions, and in 2018, the firm completed 480 homes. Features in media outlets such as Markets Insider are among its awards and recognitions. 

CEO Tim Fleet credits the firm’s success to the camaraderie of the four people who compose its core team, who have been working together for 12 years. Fleet himself had built 900 homes before joining Riverside.

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Riverside’s specializes in constructing single-family homes on one-acre homesites. The prices of these projects range from $220k to $400k. The firm’s more affordable homes start at $170k and are usually located in the city. 


Garabedian Properties

1717 Buckingham Dr., Keller, TX 76262 

  Garabedian Properties

Year Established

1997

Services Provided

Design/Build Custom Homes, Fine Estates, Premium Renovations, Lifestyle Enhancements, etc

Areas Served

Argyle, Arlington, Azle, Bartonville, Bedford, Colleyville, Coppell, Dalworthington Gardens, Flower Mound, Fort Worth, Grand Prairie, Grapevine, Halton City, Hurst, Irving, Keller, North Richland Hills, Pantego, Roanoke, Southlake, Tour 18, Trophy Club and Westlake.

Notable Project

Single family residence | 1409 Cherry Blush Ct, Keller, TX, 76248 | $364390

What Customers Are Saying

Good Experience, Outstanding Attention to Detail, Exceptional Customer Service, Quality Home

Average Customer Satisfaction

4.8 (95 reviews)

Service Rating Score

5

Complaint Percentage

5.1%

Garabedian Properties is proud to meet its clients’ emotional and practical needs. The firm encourages clients to provide their vision of a project, and Garabedian promises to deliver regarding the project’s technical aspects, including space planning, engineering, drafting, and technology. Principal Michael Garabedian is a Graduate Master Builder and certified green professional. Garabedian and his family are based in Texas, where they have been building for more than two decades. 

Garabedian Properties affordable home builders fort worth

Garabedian Properties’ impressive lineup of awards include Graduate Master Builder of the Year, Show Home Builder of the Kaleidoscope of Homes (twice), and awards from the Greater DFW (Dallas-Fort Worth) Spring Tour of New Homes. The firm has also been featured in the books Dream Homes of Texas and Luxury Homes of Texas and included in the NAHB’s Builder 20 Club. 


Couto Homes

3200 E. Hwy 377, Granbury, TX 76049

  Couto Homes

Year Established

1982

Services Provided

Custom Homes, Custom Home Design, Interior Design, Redesign & New Custom Floorplans

Areas Served

Brazos Bend, Cresson, DeCordova, Granbury, Pecan Plantation, Tolar, Acton, Glen Rose, Bluff Dale, Aledo, Burleson, Benbrook, Fort Worth, Weatherford, Kopperal, Hico, Stephenville, Hamilton, Hillsboro, Midlothian

Notable Project

New single family | 8201 Indian Hills Ct, Fort Worth, TX, 76126 | $442337

What Customers Are Saying

Competent, Good Communication, Brilliant Design, Amazing Team

Average Customer Satisfaction

4.8 (171 reviews)

Service Rating Score

5

Complaint Percentage

2.9%

In operation for nearly 40 years, Couto Homes is a decorated custom home builder with an impressive portfolio. The firm’s founder, Al Couto, immigrated to the U.S. with a dream to have a family and a career he would love. After dabbling in the food and manufacturing industries, he eventually found his way to construction, which became his calling. His son, Donny, started his own construction business in Hood County, Texas. Eventually, Al and Donny merged their companies to form Couto Homes. 

In 2014, Couto Homes was featured in North American Builders Magazine and Spectacular Kitchens of Texas. In a 2016 issue of the latter, Couto Homes was included in a list presented by Jolie Carpenter, which featured inspiring designs by 60 of the state’s top architects, interior designers, and builders.  

Couto Homes affordable home builders fort worth

Couto Homes was also named one of 36 Certified Master Builders in Texas and has over a dozen Best in Show Awards from the Showcase of New Homes. Four years ago, Couto Homes was given a Guildmaster Award for superior customer service. 


Atwood Custom Homes

1207 Timberline Ct. Suite 180, Southlake, TX 76092

  Atwood Custom Homes

Year Established

2008

Services Provided

Bathroom Design, Building Design, Construction Drawings, Custom Homes, Energy-Efficient Homes, Green Building, New Home Construction, Site Planning, Sustainable Design, Universal Design

Areas Served

Bedford, Colleyville, Coppell, Euless, Flower Mound, Fort Worth, Ft Worth, Ft. Worth, Grapevine, Hurst, Irving, Keller, North Richland Hills, Richland Hills, Roanoke, Southlake, Trophy Club, Watauga, Westlake

Notable Project

New residential - atwood homes: jon atwood | 1525 Moss Ln, Southlake, TX, 76092 | $1600000

What Customers Are Saying

Top Notch, Beautiful Design, Attention to Detail is Amazing

Average Customer Satisfaction

4.8 (40 reviews)

Service Rating Score

5

Complaint Percentage

0.3%

Atwood Custom Homes boasts over 25 years of experience as a luxury custom home builder and several prestigious awards. This modern home builder in Fort Worth was named the Fort Worth Dream Home Builder in 2015 and was featured in D Magazine’s “Best of Builders” section in 2016. Atwood Custom Homes is also a member of the Greater Fort Worth Builders Association and the Fort Smith Builders Association. 

Atwood Custom Homes affordable home builders fort worth

The firm specializes in designing and building quality luxury homes that range in style from Spanish and Mediterranean to Ranch and Contemporary. One of the firm’s most notable projects is a Contemporary estate in La Salle County. The house features a wide, open floor plan, which is excellent for entertaining guests. Another noteworthy project is a Contemporary villa in Southwood. The pops of turquoise among the mostly white walls and the use of materials such as glass, granite, metal, and crystal convey the home’s sea theme. Florals were paired with metals and glass to give the home a soft and whimsical look.


B Smart Builders

4313 Frazier Ave., Fort Worth, TX 76115

  B Smart Builders

Year Established

2009

Services Provided

Bathroom Remodeling, Concrete Construction, Custom Homes, Deck Building, Home Remodeling, House Framing, Kitchen Remodeling, Window Installation, Custom Cabinets, Remodeling

Areas Served

Arlington, Benbrook, Fort Worth, Ft. Worth, Westover Hills, Rivercrest, Ridglea Hills, Tanglewood, 76109, 76116, 76107, 76126, 76132

Notable Project

New construction addition to 2nd story as per plans 3rd party plan review and inspections north texas inspections | 6801 Meadows W Dr S, Fort Worth, TX, 76132 | $170000

What Customers Are Saying

Provides Detailed Bids, Honest, Fun to Work With

Average Customer Satisfaction

4.8 (20 reviews)

Service Rating Score

5

Complaint Percentage

4.6%

Couple Cheryl and Jeff Bean founded B Smart Builders after acquiring over 30 years of home construction experience and 50 years of combined engineering and project management experience. The firm is known for constructing open spaces, which have been featured in Fort Worth Magazine. The firm often knocks down walls to transform small, closed-off rooms into open spaces, create new rooms, and make existing rooms more user-friendly. 

B Smart Builders home construction companies fort worth

In 2017, the firm won Best Living Space at the Fort Worth Home Design Awards. It also won Remodeler of the Year from the Greater Fort Worth Builders Association 2012. 


Stewart Custom Homes 

2601 Highland Park Ct, Colleyville, TX 76034

  Stewart Custom Homes

Year Established

1979

Services Provided

Custom Homes, Remodeling

Areas Served

Arlington, Bedford, Colleyville, Coppell, Euless, Flower Mound, Fort Worth, Ft Worth, Ft. Worth, Grand Prairie, Grapevine, Haltom City, Hurst, Irving, Keller, Lewisville, Marshall Creek, North Richland Hills, Richland Hills, Roanoke, Southlake, Trophy Club, Watauga, Westlake, Dallas, Highland Park,

Notable Project

New sf residential | 1501 Cherry Ln, Colleyville, TX, 76034 | $1800000

What Customers Are Saying

Best Quality, Responsive, Keen Eye for Details

Average Customer Satisfaction

4.7 (23 reviews)

Service Rating Score

5

Complaint Percentage

7.7%

With more than thirty years of experience, Stewart Custom Homes is confident it can build a home for anyone—from empty nesters to young families. The firm promises to customize each aspect of a home to suit the client’s lifestyle.

Stewart Custom Homes has been featured on the TV Show Today’s Builder. It was also named Best Builder by D Magazine in 2016 and is a member of the Texas Association of Builders, the Dallas Builders Association, and the NAHB. One of the best custom home builders in Fort Worth, the studio received the 2017 D Magazine’s Best Home Builders award.

Stewart Custom Homes  home construction companies fort worth

Stewart Custom Homes is notable for building Victorian and Tudor homes and estates. One of the firm’s most notable projects is a luxurious Tudor estate in Southlake, Texas. The house is surrounded by manicured gardens and fenced by a black, patterned gate. The swimming pool has fountain jets and angel statues dotting its perimeter. The luxuriousness of the exterior is matched only by the interior designs of the home’s rooms.


Ferrier Custom Homes

5017 Byers Ave., Fort Worth, TX 76107

  Ferrier Custom Homes

Year Established

1984

Services Provided

Carport Installation, Custom Homes, Energy-Efficient Homes, Floor Plans, Garage Building, Green Building, Historic Building Conservation, Home Additions, Home Extensions, Home Remodeling, House Plans, New Home Construction, Sustainable Design, Universal Design

Areas Served

Arlington, Bedford, Benbrook, Blue Mound, Everman, Forest Hill, Fort Worth, Ft Worth, Ft. Worth, Grapevine, Haltom City, Kennedale, Lake Worth, North Richland Hills, Richland Hills, River Oaks, Saginaw, Sansom Park, Watauga, Westover Hills, Westworth, White Settlement

Notable Project

1111-construct new single family dwelling | 2807 Hedgerow Dr, Dallas, TX, 75235 | $385569

What Customers Are Saying

Very Professional, Responsive, Good Work

Average Customer Satisfaction

4.7 (20 reviews)

Service Rating Score

5

Complaint Percentage

8.6%

A 35-year-old firm focused on green building and environmental sustainability, Ferrier Custom Homes’s motto is “Building Dreams, Saving Energy.” Don Ferrier, President of Ferrier Custom Homes, is a third-generation builder. His grandfather, Alexander Ferrier, a general contractor and stonemason, immigrated to the U.S. from Scotland in 1881. Alexander and his brother built stone courthouses, schools, churches, and other infrastructure in Texas. Alexander’s sons Otho, Otto, and Mack continued in the construction business by creating hundreds of bridges and roads throughout Texas, such as the Ferrier Brothers Bridge Company. Following his family’s footsteps, Don established Ferrier Custom Homes in 1984.

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Throughout the years, Ferrer Custom Homes has won a slew of awards. This affordable home builder in Fort Worth was given the 2020 NAHB Green Builders Award for Custom Homes for Buyer (< 3,000 square feet). Several media outlets, such as NBC 5 and Fort Worth Business Press, have featured how Ferrier has made waves in green building and remodeling. 


John Fuller Custom Built Homes, Inc.

1555 W. Business 380 Ste. 4, Decatur, TX 76234

  John Fuller Custom Built Homes, Inc.

Year Established

2002

Services Provided

Custom homes, Remodel, Add On, Commercial

Areas Served

North Central Texas. Decatur, Bowie, Weatherford, Jacksboro, Haslet, and Denton.

What Customers Are Saying

Excellent Job

Average Customer Satisfaction

4.7 (4 reviews)

Service Rating Score

5

Complaint Percentage

4%

Established 19 years ago, John Fuller Custom Built Homes is run by father-and-son duo John and Drake Fuller. For each of its homes, this modern home builder in Fort Worth provides complete project management and energy-efficient construction. As an Energy Star Partner, the firm proudly engages in green building practices. The firm has built homes in various styles, including Classic, Victorian, and Contemporary.

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Ranking Methodology

To evaluate the performance of contractors, our methodology employs a systematic approach that considers various factors contributing to customer experience and satisfaction. We focused on assessing the custom home builders in the Fort Worth area. The methodology involves assigning weightings to specific categories based on their significance in determining customer service quality. Here’s the breakdown of the categories and their respective weightings:

  • Average Customer Satisfaction (35%): This metric represents the average rating given by customers across the same review platforms as the Average Customer Satisfaction Score. A higher average rating indicates greater overall satisfaction with the service provided.
  • Service Rating Score (25%): We analyze the ratio of high (4-5 stars) to low (1-2 stars) ratings for each business across multiple review platforms: Google, Houzz, and Yelp. A higher percentage of positive reviews contributes to a higher score, reflecting better customer satisfaction.
  • Complaint Percentage (25%): We analyze the ratio of complaints to total reviews for each business. A lower complaints ratio indicates better service quality and results in a higher score.
  • Business Hours and Availability (10%): The operating hours of each business are assessed to gauge accessibility. Companies with extended operating hours are awarded a higher score, as they offer greater convenience to customers.
  • License Status (5%): We verify the licensing status of each contractor with their local licensing board to ensure legal compliance. Companies with valid licenses receive a higher score, reflecting professionalism and adherence to regulations.
  • Total Score: We determined the overall rating for every contractor by calculating a weighted average, with the category weight determining the amount the subscore contributed to the total score 

Additional Note: Service Rating Score, Average Customer Satisfaction, and Complaint Percentage are calculated with a Bayesian estimate to account for if the contractor has a low number of total reviews. A Bayesian average is a statistical method used to calculate the average of a set of data points while taking into account prior information or beliefs about the distribution of the data. It combines the observed data with a prior distribution to generate a more accurate estimate of the true average.


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